“I wanted to smash my phone into a thousand pieces”

… Kindle iOS app frustrates

The Kindle app is fantastic. For the most part the user experience is great.

It is especially good if you’re a student as you can make notes in the app that you can search for later. Whilst we were running some usability tests with some students we came across some interesting findings.

In this real world use case, our student is trying to find some notes he made. What kind of user experience does he expect? Easy peasy, surely?

But here’s the catch. He’s on a train, his battery is low and he hasn’t got the book downloaded to his phone.

Is his user experience so bad that he smashes his phone in disgust?

Watch our usability test below to find out.