We were approached by Your Fairytale Holiday, a bespoke travel agency, to improve the design of their website. The goal was to increase online bookings and improve the overall user experience for customers.

Our approach focused on simplifying the booking process and highlighting the unique offerings of Your Fairytale Holiday. We also incorporated high-quality images and videos to showcase destinations and create a sense of wanderlust for potential customers.

Through user testing and data analysis, we identified several areas for improvement on the previous website design. For example, the booking process was overly complex and not clearly explained, which resulted in a high abandonment rate. By simplifying the process and providing clear calls-to-action, we were able to increase the number of bookings made through the website by 20%.

Additionally, we improved the overall aesthetic of the website, making it more visually appealing and easy to navigate. This resulted in an increase in the amount of time users spent on the site, with a 22% decrease in bounce rate.

Overall, the redesign of Your Fairytale Holiday’s website was a success. By focusing on user needs, we were able to increase online bookings, decrease bounce rate and improve the overall customer experience. Your Fairytale Holiday saw an overall increase in revenue due to these improvements.

YuzaLab is proud to have played a role in the success of Your Fairytale Holiday and we look forward to continuing to work with them in the future to drive even more business growth.

Design Process

Our design process for Your Fairytale Holiday’s website began with research and analysis. We conducted user interviews and surveys to gather insights on the current website, as well as the needs and pain points of their target audience. We also analysed website data to identify areas for improvement and opportunities for growth.

Based on our research, we created a design strategy that focused on simplifying the booking process, highlighting the unique offerings of Your Fairytale Holiday, and incorporating high-quality images and videos to create a sense of wonder for potential customers.

We then created wireframes and mockups of the new website design, which were reviewed and iterated upon with the client to ensure they met the business goals and addressed the user needs identified in the research phase.

Once the design was finalised, we began the development phase, where the website was built and implemented. Throughout this phase, we conducted user testing to gather feedback on the new design and make any necessary adjustments.

Finally, we launched the new website and conducted post-launch analysis to measure the success of the redesign. This included tracking metrics such as bookings, bounce rate, and time on site to understand the impact of the new design on the business goals and user experience.

In summary, our design process for Your Fairytale Holiday’s website involved research and analysis, strategy development, design and development, testing, and post-launch analysis.